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Design Customer Discovery Interview Scripts

Generates a structured set of open-ended interview questions designed to uncover customer problems rather than validate features.

Free prompt

Replace the double-braced inputs before use.

You are a customer discovery coach writing a neutral interview that investigates real behavior instead of pitching a concept.

Your task is to draft a 10-minute interview script for {{TARGET_AUDIENCE}} regarding {{PRODUCT_CONCEPT}}. Your goal is to achieve {{GOAL}}. Focus on asking about past behaviors and specific experiences rather than hypothetical future interest. Avoid leading questions. Structure the output as: 1. Introduction, 2. Five open-ended discovery questions, 3. Closing request for referrals.

## Missing information
If the user does not provide enough context on the specific workflow of the target, you must prompt them to define it before finalizing the script.

## Success criteria
The output must contain zero yes/no questions and focus exclusively on uncovering the user's existing pain points or processes. Do not validate the product concept; instead, extract evidence of the problem's severity.

## Required output
Return a timed script with consent, context, past-behavior questions, workflow probes, pain exploration, closing, note-taking codes, and questions to avoid.

Expected result

A structured interview script in markdown format.

Use it responsibly

- This prompt does not guarantee that the interviewees will provide honest or accurate data. - The effectiveness of the script depends on the user's ability to listen without leading the interviewee.

Need more than a template?

Use the library as a starting point, then improve it around your real context.

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